A mix of sustainable fashion entrepreneurs, local producers and fashion enthusiasts with an idea attended our first event. And it was all about the customer: understanding who they are by gathering insights using Design-Thinking. The participants presented their Personas and received feedback from Laura Cordes (gardore.com) and Elena Rodriguez (authenticitys.com). After a lunch provided by local artisans, we moved from understanding who your customer is to understanding how we can effectively communicate with them. Victoria Eugenia (victoria eugenia.es) gave a workshop on branding and storytelling, followed by Till Koch (mbj.london) about the dos and don’ts of building a webpage, to translate customer insights into concrete actions. After an intense day we gave the entrepreneurs the chance to ask for personalized feedback from our guest speakers and mentors.
The workshop started with an intro round of the participants after which we dived into a presentation about how to find your ideal customer. We then had lunch and after lunch worked with the business model canvas to help each participant map out his/her business. Participants ranged from having only an idea to already running a sustainable fashion brand. We had participants from Spain, The Netherlands and Germany, working in countries such as Nepal and Romania. We had a chance to focus more in-depth on the business ideas of the people that were present.
The idea of F2F workshop in Poland was to inspire the participants to discover new, wide contexts of designing products and service responding to the needs of more and more demanding customers. The workshop showed the potential of Design Thinking methodology and business context of the presented attitude. The event form was based upon active participation of all attendees, the principle was to run simulated design process, particularly in reference to three pointed stages: immersion, ideation and prototyping. We have learnt how to use Design Thinking methodology in fashion industry to widen the perspectives of creating innovative solutions, discover own creativity and skills, simplify process of work and use team potential by combining competences.
The participants come from various backgrounds. From fashion designers with a great experience in design projects and sales management in leading Greek brands, to graphic designers and lawyers who are interested in starting their own brand based on the principles of sustainable and ethical fashion. The workshop started with the presentation of TCBL project, which aims to transform the Textiles and Clothing industry by Athanase Contargyris. Subsequently the participants had the opportunity to learn about the importance of Soft Skills in selling by Dimitris Raftopoulos and the use of Social Media in Fashion business by Katerina Papageorgiadi. Then, after a lunch break, we moved in how to build our strategies to attract Ethical Consumers and in the sequel we moved in a design thinking workshop and created our personas, both of them coordinated by Fiori Zafeiropoulou. Last, Pelagia Glampedaki gave us greater knowledge and understanding about the relation between textiles and sustainability.
A mix of people sustainable fashion entrepreneurs and students from all walks of life attended the sustainable fashion workshops. Starting with the question, “What are the challenges you see in the fashion industry?” The workshop focussed on bring together different points of view and experiences. We discussed concepts of holistic business practices in the fashion industry. Pedro and Sandra responded to the participants’ thoughts, doubts and questions by discussing examples of sustainable and collaborative ventures and in the fashion industry. And there were many more questions to discuss.
The supply chain of a fashion brand is complex, to say the least. The afternoon session focused on collecting specific questions regarding the different parts of the supply chain and Pedro and Sandra discussed topics ranging from material selection, to upcycling techniques, certification and labelling, labour practice and the importance of technological developments for the future of garment production, sales channels and logistics as well as end of life practices. Cradle to cradle: the questions about what the future of sustainable fashion could look like. Challenging but hopeful.
The event gathered people interested in sustainable fashion from different sectors. The idea of the workshop was to improve the knowledge about sustainable and responsible fashion. The main attention was put on supply chain and selling. During the first part participant had the opportunity to hear about practical issues related to the running own sustainable business. It was very inspiring and motivating. The invited entrepreneur pointed out the key element of fashion company that adapted the rules of sustainability. Moreover participant had the opportunity to face with problems that can affect their business. The presented case study was a chance to discuss the issue of suppliers. It was a good training of problem solving.
Thank to variety of people from different organizations many interesting and helpful ideas were discovered. Participants worked on three main issues: cooperation in fashion industry, communication and promotion and customer satisfaction. Presented solutions and ideas can be considered as a good directions o further changes on the level of company and whole industry.